Sunday, September 12, 2010

Appropriation: or So you want to be an artist?


(click to enlarge)
Appropriation- 1. noun
* that which happens when one is absorbed into the vanishing point as the external and other are absorbed into one's self.

The ease with which images can be detached and alienated from their sources, and reorganized for re-presentation in accord with the ideology of the ruling power, forms the technical basis of the unprecedented scope of the modern spectacle, where "everything that was once directly lived has moved away into its representation".

Cultural expression as icon-commodity becomes the organ for releasing the pheromones of Capital; attracting the ghost of a moth to it's retinal image of reincarnation.

The "Artist" is now the product: it is no longer what they create but what they are (not) that is produced. They are images separated from their sources by a social relationship of the consumer more so in many cases than those of the producer. The spectacles are only possible by a mutual inclusive relationship between the image and the consumer of that image as pseudo-fulfillment of alienated activity/life. They are only possible because of this social relationship.

The alienation of the spectator to the profit of the contemplated object (which is the result of his own unconscious activity) is expressed in the following way: "The more he contemplates the less he lives; the more he accepts recognizing himself in the dominant images of need, the less he understands his own existence and his own desires... in that his own gestures are no longer his but those of another who re-presents them to him.

Alienation cannot completely flip the object into the subject and vice-versa. It's inversion is but that of partiality. It is in this reservoir that a common project is to be born. We do have something in common with all we encounter on the terrain of shadows- and that is our will to live. It is in the subdued laugh, the wry wink, the paused truth that we will find a greater self locked within others- and they within us. The above can tend to bleaken a bit much, as if alienation can produce itself without us. Not true. It takes one to mangle.

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